Building brand recognition takes time and a lot of work but it is something that will hugely benefit your business in the long run and keep customers coming back. It can feel overwhelming choosing the right approach at first, but the more you learn, the more you’ll come to realize that some of the most cost-effective strategies are actually quite intuitive and affordable. To get you started, here are four simple strategies you can implement today to ensure your customers remember your brand name tomorrow.
1. Leave Your Logo On Any Leave-behinds
Whether you’re handing out confectionery during the holiday season, giving your clients a thoughtful gift, or offering leave-behinds at an event or market, anything you give away is a brand awareness opportunity.
With this in mind, it’s important that you always go for high-quality promotional products such as stationery, clothing, leisure goods, or homewares with your brand logo clear and visibly printed. This will create a positive impression for your customers to remember you by. It will also expose your name to everyone they encounter every time they use the product in public. Just don’t forget the finishing touches: any packaging or letter attached to your promo products should also suit your brand aesthetic and be as personal as possible.
2. Share Your Story In Your Words
What separates you from your competitors? Every business should have a unique brand voice. Identify your core values and identity as a business by thinking about how and why you got into the industry in the first place. This can be used to determine the voice you use to communicate with your audience.
Don’t miss an opportunity to tell your brand story. The best places to do this are on your website, when introducing your services to first-time customers, and on your social media. Bonus points if you make reference to it in your logo or slogan. Avoid generic phrases in your communications, stay true to your core identity, and customers will set your brand apart.
3. Remember Your Customers
How often do you remember the names of people you meet fleetingly? Similarly, customers are not going to think much about a business that doesn’t make them feel valued. In fact, negative customer experiences are likely to encourage changes in buying behaviors. So, never lose sight of the customer experience.
Ensure that your staff and any communications are always respectful, sincere, and efficient in meeting customer needs. If you can personalize any service you provide even more value, go for it. A customer may not remember every little detail of your logo on a custom letter or product, but they will certainly remember the gesture and the service!
4. Keep Your Social Media Up To Date
Having a social media and online presence for your business is a given, but are your profiles all up to date? With social distancing and lockdown restrictions impacting the way people travel and the way businesses can operate, the most reliable way to reach new and existing customers is online.
Even if you have to close your business doors during a lockdown, your brand identity will still exist and be accessible online. Don’t make it harder for your customers to find you. Update your socials with any changes going on within your business so your customers stay in the loop and feel assured that your brand is reliable and open for business.
It’s not easy to keep your brand top-of-mind with your audience, but trying out all of the above is a great way to begin.