When it comes to eating habits, millennials have changed the way we eat and think about food. More than any other generation before them, they are health-conscious and driven by wellness, so they prefer organic, sustainably-sourced food and plant-based protein. They regard food as medicine that helps detoxify the bodies and maintain good health.
Being one of the largest generations in history, millennials are prepared to invest more money into the self-care industry and their commitment to healthy, organic food doubles than that of baby boomers. Their preferences are reshaping the economy and making businesses rethink their strategies. This is the reason why marketers and product manufacturers are expanding their supplement offer as well so they would be able to satisfy the increased demand.
Here’s an outline of the most popular eating habits of the millennial generation.
Approach to millennials
For millennials, healthy food choices are their first line of defence but they are aware of how difficult it can be to incorporate a large variety of ingredients into their everyday diet, so additional nutrition form a bottle is one of the options they turn to.
There is a conjunction between nutritious food and supplements and millennials see them as a good option for maintaining a healthy lifestyle. Whereas baby boomers assess their health using quantitative measures, such as blood tests, BMI and weight, the millennials take a more holistic approach and consider the way their bodies feel, how much energy they have and the regularity of their digestion. This approach is in alignment with the supplement industry which talks directly to the millennial health views.
Being extremely health-conscious, millennials also put high importance to regular physical exercise and training, so adding magnesium supplement is something many of them choose to do, as the right combination of magnesium glycinate, B complex vitamins and coconut water for hydration, essential minerals and amino acids, helps a great deal in pain relief and muscle recovery post-exercise.
Importance of millennial demographic
As millennials comprise the largest working generation that plays a major role in determining popular trends when they set one, be it veganism, environmentalism or sustainability, all businesses are quick to pay attention. Therefore, the millennial taste has the power to give rise to new consumer markets as well as destroying the once thriving trends.
Naturally, they don’t take sole credits for these trends but are rather used as scapegoats for them as they are the generation with the highest visibility within the modern culture. This is simply due to the fact that they’ve embraced the social media to the fullest and there’s nothing they won’t post about in detail online, from fashion, exercise, music, movies to travel and food. The latter has definitely become the most feverously debated topic.
Preferences of the millennial generation
The generation of millennial consumers is defined by several collective values which are not only reflected in their food preferences, but also include other industries such as leisure, fashion and travel.
One thing that characterises almost every millennial is being unique so they crave for personalizing their meals and custom-designing the flavours. They want a customized food experience and the restaurants of today are making the extra effort to cater to those specific requirements and tastes.
Furthermore, with an active lifestyle and commitment to work, millennials are quite a busy generation and with a frantic pace of life, they place high importance on speed and convenience of food. However, a major focus is still on a healthy balanced diet, nutrition and exercise, so rubbish fast food is out of the question. Millennials want an open and transparent relationship with brands so they will pay attention to many issues of the food industry, such as sustainability of food sources, labour and climate change effects.
Even if they reach for convenient food, millennials will look for high-quality, organically produced food that takes little time to prepare or order without costing too much. There’s widespread interest among them for low-calorie, high-protein snacks such as nuts, trail mixes, lean meats, high-quality frozen foods, minimal packaging and waste and sustainable products with low environmental footprint.
Millennials are definitely leaders when it comes to food trends and businesses nowadays pay a lot of attention to tastes and preferences of this generation, so we can all look forward to new, improved and healthy products on the food market.